TIP #2 – Always Post Anything About Your Business On The Wall Of Your Fan Page – NOT On Your Profile Page.

TIP #3 – Create Your Facebook Fan Page and add a Welcome Tab

TIP #4 – Our Most Valuable Tip – Just Do It

TIP #5 – Connect With Your Facebook Fans

TIP #6 – If It’s Not Working, Stop Doing It.

TIP #7 – Make Your Adverts Work For You.

• Advertise your website, not your services or products.
• Include a wide range of keywords and key phrases in your adverts.
• Be friendly, helpful and approachable.
• Use Social Media to promote your business – it’s free.

Scroll down to see more details on Practical Tips For Small businesses . . .

1.  Advertise your website, not your services or products. 

If the purpose of your advert is to attract visitors to your website then advertise your website, not your services or products.
Your website should do your selling so don’t make the mistake of making your advertising a mini version of your website.

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist. So in all your advertising, promote your website.

So remember the rule “Advertise Your Website, Not Your Services or Products.“ 

2.  Attract more visitors. Include a wide range of keywords and key phrases in your adverts.

As well as the keywords you use for your own business, think wider and include key words and phrases people might use when they aren’t specifically looking for you.

For example, if you provide accommodation, include words for nearby attractions and activities. People searching for scuba diving, whitewater rafting, skydiving, sailing, etc. will often need somewhere to stay and with those kind of keywords in your adverts, people will find you.    

3.  Be friendly, helpful and approachable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly, and aren’t designed to make life easy. Always include your name and contact details in your advert.

if you send emails to your prospects and customers, keep them short and to the point as more and more people are reading their emails on mobile devices, and make sure your contact details easy to find.

4.  Use Social Media to promote your business – it’s free.

Always include links to your social media sites Facebook, Twitter and Linkedin in your advertising and emails. These three cover the widest range of prospects from friends and other people who know you (Facebook), people who come across you from something you posted that interests them (Twitter), and links and recommendations you’ve established with other businesses (Linkedin).

Limit it to three to avoid overload. More than three will look like your spamming.

And don’t forget your Blog. Treat it like another website, which it is.
Promote your Blog in the same way you advertise your website. Then use your Blog to promote your business website.

One more tip …

If your advertising isn’t working, stop doing it. Do something else.

You run your business to make money. The most important thing you must do is decide where and how to advertise to get the best value for your money.

Best wishes

Cliff Chapman
www.traveljunkies.com

Nine out of ten young people between the ages of 18 and 24 spend up to 5 hours per day on their mobiles.
Many would like businesses to send adverts & promotions to their smart phones but with the option to opt-out.
Are you missing out?
Read more

Please let me know if you are marketing to mobiles and what results are you getting.
Your comments are always welcome.
Thanks

Cliff
traveljunkies

Cliff Chapman
traveljunkies 

When did you last check how effective your advertising is working for you?

It almost goes without saying that today’s marketing has to be online.

That’s not to say there’s isn’t a place for traditional advertising such as newspapers, magazines, television and radio commercials, outdoor advertising or direct mail, but more and more people are relying on Facebook, Twitter, Blogs and Internet searches to find the information they’re looking for.

And it’s no longer good enough to put up a website and hope people will find it. Search Engines might find you if you have an active site that you regularly update with new content, but if your site rarely changes you can’t rely on searches finding it, you must actively promote it.

In my previous tips I’ve focussed on Facebook and without a doubt that’s one of the places to start, not least because it’s free. And the same goes for Twitter.

But what do your other adverts say?

See our 4 Top Tips To Make Your Adverts Work.

Cliff
www.traveljunkies.com

PS . . .   And remember – always post your business comments from your Fan Page, not your Profile.

But does Google actually present you with the best information? I think not.
Not unless you’re prepared to go through the thousands and thousands of pages it presents for just about every search.

And as folk rarely go beyond the first or second page it means that they rarely find the best information. They only find information from the big boys or those with enough money to pay to be on Page 1.
So generic searches are mostly a waste of time.

For example, a Google search for “Travel USA”  returns more than 6,000,000 hits whereas a search for traveljunkies has just 138,000 results with our 6 traveljunkies websites all on Page 1.

So unless you’re searching for something specific, like traveljunkies, it’s unlikely you’ll find the best information.

So where do you plan to advertise to make sure your website is found?

Take a look here to see your options then Click here to send me your message

Cliff Chapman
www.traveljunkies.com
Worldwide adventure travel & activities directory and search engine – like Google only smaller.

Having set up your Facebook Fan Page, here are a few ways to engage your fans and keep in touch with them.

1.  Invite your fans to participate. Post quotes related to your business or other interests and ask your fans for similar quotes about what’s important to them.

2.  Post links to other people’s articles that will help your fans. Don’t only post about yourself.

3.  Ask questions because this is a great way to do find out what they’re interested in.

4.  Make sure you read your fans posts and comments and comment on them when you can. LIKE some of their posts to show you are interested in what they have to say.

5.  Invite your fans to share links to their website, their Fan Page, their Blog and Twitter.

It’s simple to do, doesn’t take much time and shows your fans you’re interested in what they have to say.

More useful tips to building your Facebook Fan numbers here
http://www.internetmarketingacademy.com/blog/5-steps-to-building-your-facebook-fan-numbers/

Go on then, JUST DO IT!

Best wishes for a great 2012

Cliff Chapman
www.traveljunkies.com

Click-through rates for travel searches on mobile are 61% higher than from conventional internet connections, research by performance marketing firm Efficient Frontier has found.

Read more . . .
http://www.travolution.co.uk/articles/2011/09/23/5040/travel-click-throughs-are-61-higher-on-mobile-study-finds.html

1.   Why you must have a Facebook Fan Page
2.   How to use it to get more traffic
3.   How to create a Facebook Fan Page if you don’t already have one.

These have been invaluable tips for us and for thousands of other businesses who use the power of Facebook’s 800 miilion subscribers to advertise and promote their business. So why not you.

My next tip, TIP #4 is the most important and valuable tip of all and I make no apologies for pinching it from a company that really knows how to market their products – JUST DO IT!

Looking back, publishing these tips just before the holiday season may not have been the best choice when you have so many other things to do, but we are now starting a New Year and what better time to take a fresh approach to marketing and promoting your business.
So, as the man says – JUST DO IT!

I believe 2012 will be the year when Social Networking and especially Facebook takes off in a big way for small businesses worldwide, so don’t be left behind. Don’t wait until everything is perfect or the time seems right because you’ll never get started, just get on and DO IT NOW!
Do it yourself or give it to one of your team if you’re lucky enough to have someone, but DO IT!   Nothing will change until you do.

Spend a few minutes going back over our first three tips which you’ll find on our Facebook Page then sit down with a cup of coffee and write down your plan.  And remember a plan isn’t a plan unless it has dates.

LIKE our Facebook Page at www.facebook.com/traveljunkiesdotcom and post your Facebook Page so we can LIKE you back. That way our fans will see your Fan Page and so will their fans. That’s what Viral Marketing is all about and that’s what drives traffic.    

Best wishes for a great 2012

Cliff Chapman
www.traveljunkies.com

PS . . .   Always post your business comments from your Fan Page, not your Profile.

But what if you don’t have a Fan Page? How do you create one?

A good place to start is Facebook itself. Click on the dropdown button in the top right-hand corner and select Help.
Enter Fan Page and the top result is” How can I create a Page”. Click on this and you’re ready to go.

But before you start, below is a short Blog Post with some good tips on building your Facebook Fan Page.
I strongly recommend you read it and print it out. It will help you build a more effective Fan Page.
http://kikolani.com/tips-for-starting-a-new-facebook-fan-page.html
(Although Kristi’s article promotes her Blogging, it’s just as relevant for your Fan Page)

And more useful tips here
http://www.iamtypecast.com/2012/01/create-successful-facebook-fan-page.html

To see the first two Practical Tips For Small businesses and to get future Tips go to our Facebook Fan Page and click the LIKE button.

Best wishes for a prosperous 2012

Cliff Chapman
traveljunkies
Adventure travel & activities directory & search engine.
Like Google only smaller.